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Interbrand全球品牌百強:華為再成唯一上榜中國品牌

北京時間17日消息,國際品牌咨詢機構Interbrand周四發布2019年全球品牌100強榜單,蘋果蟬聯冠軍,華為再次成為中國唯一上榜品牌。

今年全球100大品牌價值總計達2.1309萬億美元,較去年增長5.7%。

蘋果品牌價值達2342.41億美元,較上年增長9%。谷歌和亞馬遜分列2、3,品牌價值分別為1677.13億美元和1252.63億美元。

前10依次為:蘋果、谷歌、亞馬遜、微軟、可口可樂、三星、豐田、奔馳、麥當勞、迪士尼。

Facebook從去年的第9跌至第12位,品牌價值下降12%,至398.57億美元。

華為今年排名第74位,較上年下降6位,品牌價值為68.87億美元,較上年下降9%。

在今年5月《福布斯》發布的2019年全球品牌100強中,華為也是唯一上榜的中國品牌,名列第97位,福布斯估計的品牌價值為80億美元。

以下為全球品牌100強榜單:

排名品牌名所在行業品牌價值變化  品牌價值
01AppleTechnology+9%234,241 $m
02GoogleTechnology+8%167,713 $m
03AmazonTechnology+24%125,263 $m
04MicrosoftTechnology+17%108,847 $m
05Coca-ColaBeverages-4%63,365 $m
06SamsungTechnology+2%61,098 $m
07ToyotaAutomotive+5%56,246 $m
08Mercedes-BenzAutomotive+5%50,832 $m
09McDonald‘sRestaurants+4%45,362 $m
10DisneyMedia+11%44,352 $m
11BMWAutomotive+1%41,440 $m
12IBMBusiness Services-6%40,381 $m
13IntelTechnology-7%40,197 $m
14FacebookTechnology-12%39,857 $m
15CiscoBusiness Services+3%35,559 $m
16NikeSporting Goods+7%32,376 $m
17Louis VuittonLuxury+14%32,223 $m
18OracleBusiness Services+1%26,288 $m
19GEDiversified-22%25,566 $m
20SAPBusiness Services+10%25,092 $m
21HondaAutomotive+3%24,422 $m
22ChanelLuxury+11%22,134 $m
23American ExpressFinancial Services+13%21,629 $m
24PepsiBeverages-1%20,488 $m
25J.P。 MorganFinancial Services+8%19,044 $m
26IKEARetail+5%18,407 $m
27UPSLogistics+7%18,072 $m
28HermèsLuxury+9%17,920 $m
29ZaraApparel-3%17,175 $m
30H&MApparel-3%16,345 $m
31AccentureBusiness Services+14%16,205 $m
32BudweiserAlcohol+3%16,018 $m
33GucciLuxury+23%15,949 $m
34PampersFMCG-5%15,773 $m
35FordAutomotive+2%14,325 $m
36HyundaiAutomotive+5%14,156 $m
37GilletteFMCG-18%13,753 $m
38NESCAFéBeverages+4%13,605 $m
39AdobeBusiness Services+20%12,937 $m
40VolkswagenAutomotive+6%12,921 $m
41CitiFinancial Services+10%12,697 $m
42AudiAutomotive+4%12,689 $m
43AllianzFinancial Services+12%12,078 $m
44eBayRetail-8%12,010 $m
45adidasSporting Goods+11%11,992 $m
46AXAFinancial Services+6%11,830 $m
47HSBCFinancial Services+5%11,816 $m
48StarbucksRestaurants+23%11,798 $m
49PhilipsElectronics-4%11,661 $m
50PorscheAutomotive+9%11,652 $m
51L‘OréalFMCG+4%11,589 $m
52NissanAutomotive-6%11,502 $m
53Goldman SachsFinancial Services-4%11,352 $m
54HPElectronics+4%10,891 $m
55VisaFinancial Services+19%10,756 $m
56SonyElectronics+13%10,514 $m
57Kellogg‘sFMCG-2%10,419 $m
58SiemensDiversified+1%10,259 $m
59DanoneFMCG+4%9,915 $m
60NestléFMCG+7%9,534 $m
61CanonElectronics-9%9,482 $m
62MastercardFinancial Services+25%9,430 $m
63DellElectronicsNEW9,086 $m
643MDiversified-1%9,035 $m
65NetflixMedia+10%8,963 $m
66ColgateFMCG+2%8,824 $m
67Banco SantanderFinancial Services+13%8,521 $m
68CartierLuxury+7%8,192 $m
69Morgan StanleyFinancial Services-7%8,185 $m
70Salesforce.comBusiness Services+24%8,004 $m
71Hewlett Packard EnterpriseBusiness Services-3%7,909 $m
72PayPalFinancial Services+15%7,604 $m
73FedExLogistics+2%6,998 $m
74HuaweiTechnology-9%6,887 $m
75LEGOFMCG+5%6,884 $m
76CaterpillarDiversified+19%6,791 $m
77FerrariAutomotive+12%6,458 $m
78KiaAutomotive-7%6,428 $m
79CoronaAlcohol+15%6,369 $m
80Jack Daniel‘sAlcohol+13%6,347 $m
81PanasonicElectronics-2%6,189 $m
82DiorLuxury+16%6,045 $m
83DHLLogistics+2%5,987 $m
84John DeereDiversified+9%5,883 $m
85Land RoverAutomotive-6%5,855 $m
86Johnson & JohnsonFMCG-8%5,720 $m
87UberTechnologyNEW5,714 $m
88HeinekenAlcohol+4%5,626 $m
89NintendoElectronics+18%5,550 $m
90MINIAutomotive+5%5,532 $m
91DiscoveryMedia-4%5,525 $m
92SpotifyMedia+7%5,516 $m
93KFCRestaurants+1%5,509 $m
94Tiffany & Co。Luxury-5%5,335 $m
95HennessyAlcohol+12%5,297 $m
96BurberryLuxury+4%5,205 $m
97ShellEnergy-3%5,105 $m
98LinkedInMediaNEW4,836 $m
99Harley-DavidsonAutomotive-7%4,793 $m
100PradaLuxury-1%4,781 $m


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